The Value of Customer Advisory Boards to Healthcare SaaS Companies

The Value of Customer Advisory Boards to Healthcare SaaS Companies

A customer advisory board (CAB) is a group of key customers invited to provide candid insights and advice on a company’s vision, product roadmap, and services. For healthcare organizations, a CAB offers unique value by addressing industry-specific challenges such as labor shortages, regulatory pressures, and the need for streamlined communication. This feedback loop ensures that a software company’s product decisions are directly informed by the realities healthcare leaders face, from improving patient throughput to bridging communication gaps during critical situations. 

Customer advisory boards are an invaluable resource that keeps companies, such as TigerConnect, closely connected to how their products are used in real-world scenarios. Additionally, CAB meetings foster peer-to-peer knowledge transfer, creating a collaborative environment where healthcare leaders exchange strategies, insights, and best practices. Healthcare organizations are inherently nuanced, with differences in workflows and challenges that vary from one department to the next. CAB members benefit from discussions about how their peers are solving complex challenges, whether through innovative use cases, workflow optimizations, or product customizations. 

By listening closely to customer perspectives, TigerConnect has improved customer loyalty and driven product innovations that solve pressing healthcare issues. 

Building Stronger Partnerships Through the TigerConnect Customer Advisory Board 

TigerConnect’s CAB was formed over three years ago and is today made up of leaders from prestigious healthcare organizations, with a goal of gathering feedback to inform product decisions, streamline product workflows, and help the TigerConnect Product Team better understand customer pain points. Having the CAB represent a cross-section of customers and include members with diverse roles, such as CIOs, CMOs, and CMIOs, offers a more balanced point of view. With the CAB’s perspective and advice, we hope to better address healthcare challenges such as labor shortages, financial pressures, and safety and quality.   

Companies participating in the TigerConnect CAB have included: 

• University of Maryland Medical System 
• Capital Health System 
• Signature Healthcare 
• University of New Mexico Health 
• Penn State Health 

These esteemed organizations contribute invaluable feedback, helping TigerConnect understand and adapt its solutions to support the evolving needs of healthcare providers. CAB meetings also provide a platform for healthcare leaders to share strategies for addressing common challenges. This peer-driven exchange of ideas fosters innovation, allowing participants to leave with actionable insights to improve outcomes at their own organizations. 

Using Customer Feedback to Address Healthcare Challenges 

Our CAB is a significant step in helping us to continue to innovate and tailor our products to meet the real-world challenges faced by healthcare organizations today. Healthcare leaders are navigating immense pressure due to labor shortages, financial constraints, and the need to maintain high standards of safety and care quality. 

This collaborative approach involves gathering insights, analyzing them, and integrating actionable recommendations into the product roadmap. By understanding how communication inefficiencies impact workflows and patient throughput, TigerConnect develops targeted solutions to address these issues.  

With this input, TigerConnect can better unify clinical communication across teams and departments, ensuring that healthcare organizations are equipped to streamline processes, alleviate operational bottlenecks, and ultimately enhance the overall patient experience. By leveraging the expertise of our customer advisory board, we are committed to driving innovation that improves clinical workflows, increases operational efficiency, and contributes to better patient outcomes.