Wrap-up: Healthcare Communication Orchestration as a Strategic Digital Pillar for Health Systems 

In the 4 posts leading to this wrap-up, I covered how healthcare communication orchestration: 

1. Relieves clinicians from serving as middleware 
2. Reduces misdirected communication 
3. Unlocks tangible and durable ROI 
4. Drives the work of care teams via precise, AI-powered activation 

Let’s draw the evidence and examples we reviewed in our prior posts together into a larger picture of how this is important. 

Why Do These Related Business Capabilities Matter?

Because orchestrated team activation (powered by AI) enables health systems to drive throughput, efficiency, and clinical quality and outcomes. This is done through automated workflows that match how people work and drive ROI. At the root of it all, these capabilities improve the lives of our patients and the teams who care for them. It should come as no surprise that this is our mission at TigerConnect.  

Creating a Unified Healthcare Communication Orchestration System

These business capabilities are more than the sum of their parts. Combined in a unified platform, they comprise a strategic investment health systems can make that not only enables core operations but also unlocks competitive differentiation. Health systems typically invest heavily in the following digital pillars to run smoothly and compete effectively: 

1. System of Record – where you record stuff – the EHR 
2. System of Data – where you store stuff – data warehouse 
3. System or Resource Management (the enterprise resource planning system (ERP)) – where you manage stuff 
4. New 4^th pillar – the “System of Activation” – where you drive getting stuff done.  

The System of Activation helps teams (which will soon be human and agentic assistants collaborating) work across pillars 1-3 with all the right “rights” (info, time, person, setting, next action) to drive work through their organizations. Precise workflow orchestration via a system of activation is a strategic, digital investment that advanced organizations realize they urgently need.

There is too much cognitive burden, too much tech sprawl, and too much disruption that bleeds through to patients without precise, orchestrated communication. A typical hospitalist working in a typical hospital interacts with over 100 staff for an oncology admission, across hundreds of systems (if not >1000) that are vying for their attention with alerts, alarms, and messages. Increasingly, AI-based predictions are beeping and booping at us and also need to be plugged in in actionable ways. Investing in de-noising this space is an investment in your people, your mission, and most importantly, your patients. 

So What Happens Next?

Here are my summary recommendations: 

1. Vendors in this space need to offer cost-effective platforms that provide AI-powered workflow orchestration in a unified system of activation. This needs to happen at all stages of the patient journey (pre-hospital, acute, outpatient, subacute, post-discharge, home) and for all clinical and operational teams. The workflows need to be durable and measurable, so systems of activation need to generate transparent data of activation so we can improve our processes. The system of activation should allow easy plug-ins or on-ramps to future-proof organizations investing in AI systems of prediction. 
2. Health systems should consider investing in the competitive advantage of orchestrated communication and how it activates work into demonstrable ROI and differentiation.  
3. Researchers should evaluate how human-AI teamwork for precise communication drives the best balance of effectiveness, safety and experience.  

TigerConnect is hard at work on all 3 of these. Join us.