5 Real-Time Data Resources for the Health Care Marketer

By: Kathleen Poulos | Aug. 31, 2012 (Featured on Bostinno)

Our world is moving at a relentless pace. Don’t believe me? Take a look at the infographic Data Never Sleeps from Domo. Every 60 seconds Google gets more than 2 million queries, over 100,000 tweets are sent and 48 hours of new video is uploaded to YouTube. All that, and more, takes place on the internet a single minute. Think about the amount of data generated in an hour; now think about 24 hours.

How do you keep up with all this data being generated in real-time? You’re a health care marketer; it’s your job to be in the know, helping your company and brand stay competitive. Here are 5 tools that can help you do just that.

Real-Time Medical Data is a search and sort tool that helps you analyze near real-time Medicare data. Compare your market share to other brands, assess market potential, identify reimbursement issues – these are just a few things pharma and medical device companies can do with this tool.

Need to quickly collaborate with your colleagues or send and share proprietary documents? TigerConnect Clinical Collaboration Platform – Standard is secure real-time texting; it’s HIPAA compliant and works with any smartphone or tablet on a PC or Mac.

Getting market feedback in real-time can be critical in the highly competitive health care industry. InCrowd is a real-time market research platform that provides immediate feedback from screened and targeted health care professionals. This case study highlights the value of using real-time data to support the product launch process. Gaining prescriber feedback within hours of product launch and detailing by sales representatives provided Vertex Pharmaceuticals with access to market information that previously wasn’t available for several weeks.

This tool is not specific to health care but can be used in any industry interested in social listening. Social Mention lets you track and measure what the social media world is saying about your company and brand – in real-time. It searches social media conversations across numerous platforms and pulls the dialogue together into one organized stream of information. Give it a try!

Everyone has a favorite search engine they use to find what they need, but Blitter is a little different. This is a clinical search engine populated with content from clinicians who blog or tweet. The goal is to index content that independent health care professionals found to be of value. The thinking goes, if they found the information worthwhile other clinicians might too. It has some pretty neat search features that allow you to filter results from the perspective of a specific specialty – making what you find potentially more meaningful.

Have you used any of these real-time data resources? Do you have a tool you use to access and manage data? Feel free to share your thoughts with us in the comments below!
* TigerConnect’s TigerText Essentials^®, TigerFlow^®, TigerFlow⁺ Plus^®, TigerSchedule^®, TigerTouch^® and TigerTouch⁺ Plus^® products are now called TigerConnect Clinical Collaboration Platform (Standard, Pro & Advanced), Physician Scheduling, and Patient Engagement. Please contact us for more information.