2015 – The Year of the Message App for Consumers and Business

By: Beverly Macy; December 10, 2014 (Featured on the Huffington Post)

We are about to witness a massive leap in message apps for both consumers and the enterprise. 2015 will be the Year of the Message App. The sheer scale and reach of apps like WhatsApp, WeChat, Line, Kik and even FB Messenger is huge and not to be ignored. Message apps are often called “SMS+” and it’s the + that’s intriguing…

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